/ Modified aug 31, 2018 3:55 p.m.

Will Moderate Voters be the Key to November's Election?

Also, how candidates shift their strategy between primary and general elections.

One month remains until ballots for the general election go out. For many candidates, that could signal a change in how they talk about the issues. Arizona Public Media’s Christopher Conover takes a look at a pattern of candidates skewing toward the political middle for the general election.

Republican political strategist Barrett Marson explains, “They have to show the party base that they are either a committed conservative or progressive, and then they also have to leave wiggle room to show the broader audience of moderates in each party and independents that they are best situated to best represent in Congress, in a statewide office.”

Conover speaks to Mike Noble, a Republican pollster in Arizona. Noble has spent nearly a year looking at who Arizona’s moderate voters are.

According to Noble’s polling, about 15 percent of Arizona voters are moderates this year, with 9 percent of those leaning conservative and 12 percent leaning liberal. He says those voters are moving in a new direction.

Arizona 360
Arizona 360 airs Fridays at 8:30 p.m. on PBS 6 and Saturdays at 8 p.m. on PBS 6 PLUS. See more from Arizona 360.
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