Roy comes back from a stag night unaware that he has been wearing lipstick. Jen loses concentration during an important meeting after wearing a "bad bra" to work, but when Moss invents a bra that doesn't lose its comfort or form, Jen is able to have an effective meeting. Moss gets an opportunity to pitch it to Dragons' Den. Things go sour when the bra has overheating issues, ruining another meeting for Jen, and when Moss cannot remember his pseudonym and ends up on the wrong interview segment. Roy and Jen try to help Moss with the pitch in exchange for a cut of the profits, but it goes horribly wrong when Jen ends up repeating phrases, and the bra catches fire.