Founder of KIND Bars. Philanthropist. Location: Gramercy Tavern, New York City, NY Daniel Lubetzky grew up in Mexico City as the son of a Holocaust survivor. His journey to create KIND bars and his vision for a kinder and more peaceful world is simply remarkable. In 1994, he created PeaceWorks to create both "peace and profit" selling a sundried tomato product and giving a portion of the profits to foster peace in the Middle East. In 2003, he launched KIND bars to create a healthier snacking option. A social entrepreneur before the term was popular, Daniel created the KIND Foundation to give profits from his company to fund philanthropic ventures. At his favorite restaurant in New York City, Gramercy Tavern, Daniel shares his biggest regret and the one piece of wisdom he would impart to anyone starting something new.