February 16, 2017

The Spin on Advertising

Business’ use many means to attract the attention of potential customers.
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Business’ use many means to attract the attention of potential customers: billboards, neon, blow-up animals. One of the latest are sign spinners. Colorful and theatrical, for the spinners, it is serious business. In addition to the smiles they bring, there can be a lucrative income. But who are these sign spinners? What is their background and why are they attracted to this line of work? What are the origins of this latest trend in marketing? And is sign spinning an effective way of reaching out to customers? Producer/Editor – Steve Bayless
Videographers – Steve Riggs, Bob Lindberg, Andrew Brown, Steve Bayless
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