PBS News Weekend 
Season 4, Episode 50 of 99
On Sunday, NewsHour's Jeff Greenfield reports on a new wave of political campaigning: microtargeting voters online. In the age of hyper-connectedness, the widespread adoption of online advertising and marketing is changing how political groups identify and interact with potential voters. By using a host of data from potential supporters, including where they live, the websites they visit and their voting records, political campaigns are now able to determine how likely online users may be to vote for their candidate. As a result, campaigns can put specific messages in front of specific voters. But criticisms regarding voter privacy remain. The Democratic presidential candidates take to the debate stage on Saturday night in New Hampshire, the second state to have its say on who will be the Democratic nominee in 2016. And on Sunday, NewsHour Weekend presents post-debate analysis and fact checking of what the candidates had to say with NewsHour partner Politifact.
