Three friends-Nouamane Lahlou, a rock star and producer of Morocco; Hassan Hakmoun, a master Gnawa musician and Laurent Le Gall, a film director and producer, meet in Casablanca to travel the length of Morocco in search of experiencing it first-hand. Starting in the metropolis of Casablanca the team travels north to Tangier, which is located at the tip of Africa and across from Spain. The music of the Amazir people draws them to the painted city of Chefchaouen, the jewel of the Rif Mountains.