Some think an in-vitro fertilization contest sounds crazy, but countless Americans desperate to start a family believe this social media experiment is their only hope. This film follows several aspiring parents who desperately want to have a baby but are struggling with infertility and the high cost of treatments. They place themselves in the hands of a Las Vegas doctor and his annual contest, which offers a prize of a free round of in-vitro fertilization with no guarantee of success. Contestants post their video entries on YouTube, counting on the votes of strangers to make their dreams of parenthood come true.