A look back at the Massey Energy company and its Upper Big Branch mine in West Virginia. Massey was run by the hard-charging, larger than life CEO, Don Blankenship. Prosecutors say that his resistance to regulation and his constant emphasis on "running coal" led to the deadly April 5, 2010 mining disaster at Upper Big Branch. The prosecution would not only put Blankenship on trial, but the company's culture as well.