Autoline This Week

The Psychology Of Painting Cars Different Colors

Season 22, Episode 12 of 52

Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes two to three years to get a color certified for a car. On this edition of Autoline This Week, we're joined by color experts from Axalta, BASF and PPG, to discuss everything from how color will play a role with autonomous cars, to how it can affect the way people feel about a vehicle they're in.

Previously Aired

Day
Time
Channel
4/15/2018
6:01 a.m.
4/16/2018
11 a.m.
4/29/2018
6 a.m.
4/30/2018
11 a.m.
8/19/2018
6 a.m.
8/20/2018
11 a.m.
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