Nova

Mind Over Money

In the face of the recent crash, can a new science that aims to incorporate human psychology into finance -- behavioral economics -- do better? This program recreates some of the new field's most compelling experiments. We'll see how the brains and bodies of Wall Street traders respond as they buy and sell stocks. We'll watch as an ingenious experiment reveals how too many spending choices and the way they're framed can overwhelm consumers' ability to make rational decisions. By delivering insights from leading analysts and powerful experiments, This program exposes the mysterious and surprising nature of the two most powerful forces on our planet: the human mind and money.