For hundreds of years St. Moritz has been a Swiss resort with the emphasis on "the Ritz" -- a place where the royal, wealthy and famous can recreate in luxury and where the term "Champagne Climate" refers to more than the 300 plus days of sunshine each year. Joseph travels to St. Moritz in the Engadine Region of Switzerland to discover the Romansch soul beneath the five-star hotels, the sparkle of high-end shops and the Rolls-Royce fashions. Along the way he gets above the St. Moritz's surface attractions by trekking into the Rhaetian Alps above 6,000 feet where there's mountain peaks, alpine meadows and "everyone is a friend."