Burt, travel expert Steve Perillo and Burt's youngest son Nicholas, spend a week in Florence, learning how to buy gloves that fit properly, who makes the finest jewelry boxes, and the art of coloring marbled paper. They visit the Salvatore Ferragamo Museum and discover why Marilyn Monroe, Greta Garbo, Audrey Hepburn, Lauren Bacall, Sophia Loren, and Julia Roberts wore his shoes in their movies. They find out how product placement influenced the artworks of the Renaissance and tour the great tourist attractions of the city.