Head injuries in youth and high school football pose daunting challenges, ones that sensational media coverage has many parents believing are insurmountable. Add in a culture resistant to change, too many coaches still teaching players to block and tackle using their heads, players unwilling to report concussions, and a sport in which, despite new laws, new technology and new tests, concussion identification and management remains haphazard, and parents are left wondering what can be done to improve safety.