Two words are synonymous with the department store Selfridges: luxury and London. However, Selfridges was the brain child of an American, Mr. Harry Gordon Selfridge, whose life is depicted in the PBS Masterpiece series "Mr. Selfridge." The real, flamboyant Mr. Selfridge revolutionized the way that Londoners shopped by introducing a new American retail model that made shopping less of a practical pursuit and more of a luxurious adventure. Keen to put the shopper's experience above all else it was Selfridge who coined the phrase "the customer is always right," an expression that has become the mantra of retail stores all over the world. Today, Selfridges remains as much of an attraction as it was when it opened in 1909, and Selfridge's dream of creating a sophisticated and adventurous shopping experience is enjoyed by people from every corner of the world, 362 days a year. This program reveals the grandiose store's hidden stories and delves deep into the mind of its incredibly ambitious creator.