Rise! examines the long road to civil rights, when the deep contradictions in American society finally became unsustainable. Beginning in World War II, African Americans who helped fight fascism abroad came home to face the same old racial violence. But this time, mass media-from print to radio and TV-broadcast that injustice to the world, planting seeds of resistance. And the success of black entrepreneurs and entertainers fueled African American hopes and dreams. In December 1955, Rosa Parks refused to give up her seat to a white man on a city bus in Montgomery, Alabama, heralding the dawn of a new movement of quiet resistance, with the Reverend Dr. Martin Luther King, Jr. as its public face. Before long, masses of African Americans practiced this nonviolent approach at great personal risk to integrate public schools, lunch counters and more. As the civil rights movement scored one historic victory after another, non-violence was still all too often met with violence-until finally, enough was enough. By 1968, Dr. King, the apostle of non-violence, would be assassinated, unleashing a new call for "Black Power" across the country.