Having shed 45 pounds himself, Chef Jim Coleman understands the importance of balancing diet and exercise. Coleman's approachable style will promote healthy cooking without sacrificing flavor. Healthy Flavors is aligned with the AMERICAN DIETETIC ASSOCIATION (" ADA"). This strategic alliance strengthens the credibility of the program, providing factual dietary information to promote good health to everyday consumers. In most episodes Chef Coleman will be joined by noted healthcare professionals; Registered Dieticians or Cardiologists.