TASTE THIS! is a new approach to cooking on television for the 21st century. It's goodbye to the average stovetop and microwave cooking and hello to the realm of a new and exciting cooking show! Traveling to gourmet and organic markets throughout the United States, Chef Joe invites culinary experts to enlighten viewers with their knowledge on a wide variety of food topics - whether a wine sommelier gives expert advice on the best wines to drink or a fish monger sharing their knowledge on how to select the freshest "Catch of the Day".